Welcome to Episode 2 of our special podcast series on Industrial Data. Today, we’re joined by Martin Thunman, CEO and co-founder of Crosser. Together with David and Willem, we dive deep into Industrial DataOps, IT/OT integration, and how real-time processing is shaping the future of manufacturing.
What is Crosser?
Crosser is a next-generation integration platform built specifically for industrial environments. It acts as the intelligent layer between OT, IT, cloud, and SaaS applications. As Martin puts it:
"We see ourselves as a combination of Industrial DataOps, next-generation iPaaS, and a real-time stream and event processing platform—all in one."
For those unfamiliar with iPaaS (Integration Platform as a Service), Martin explains how traditional integration platforms started with enterprise service buses (ESB), then evolved into cloud-based solutions. Crosser takes this further by integrating both industrial and enterprise data in a way that not only moves data but also processes and transforms it in real time.
Mapping Crosser to the Industrial Data Platform Capability Model
The Industrial Data Platform Capability Map was created to help companies make sense of the complex ecosystem of industrial data platforms. When asked where Crosser fits in, Martin identified key areas where they outperform:
Connectivity: Crosser enables companies to connect to over 800 different systems, from ERP and MES to QMS and supply chain applications. However, Martin emphasizes that connectivity alone is not enough.
Data in Motion & Transformation: Crosser doesn’t store data; instead, it enables real-time analytics and transformation at the edge. Martin notes:
"If you have a platform that connects data, why not take the opportunity to do something with it while moving it?"Analytics: Companies are increasingly running machine learning models at the edge for anomaly detection, predictive maintenance, and real-time decision-making. Crosser enables closed-loop automation, where anomalies can trigger automatic machine stoppages or dynamic work order creation.
One area where Crosser can also help is in the "supporting capabilities", such as deployment, monitoring, and user management. Or in Martin’s words:
"Boring enterprise features like deployment and monitoring are actually critical when rolling out solutions across multiple sites."

A Real-World Use Case: Real-Time Anomaly Detection & Automated Work Orders
One concrete example of Crosser in action involves real-time anomaly detection in an industrial setting. Here’s how it works:
Step 1: Data is collected in real-time from a plant historian with thousands of data tags.
Step 2: Anomalies are detected using fixed rules or machine learning models at the edge.
Step 3: If an issue is found, an automated work order is sent to SAP, triggering maintenance actions without human intervention.
This closed-loop automation prevents failures before they happen and reduces downtime.
Breaking Down IT and OT Silos
One of the biggest challenges in industrial digitalization is the disconnect between IT and OT teams. Martin highlights how modern industrial environments require collaboration between multiple skill sets:
OT Teams → Understand machine data, sensors, and processes.
Data Science Teams → Develop machine learning models.
IT Teams → Manage cloud, enterprise systems, and security.
Traditionally, these groups have worked in silos, making IT/OT convergence difficult. Crosser’s low-code approach aims to bridge the gap, allowing different teams to collaborate on the same workflows.
"OT knows their machines, IT knows their systems, and data scientists know their models. The challenge is getting them to work together."
Final Thoughts & What’s Next?
We had a fantastic discussion with Martin Thunman, who shared valuable insights into the future of industrial data processing.
If you’re interested in learning more about Crosser, check out their website: www.crosser.io.
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Disclaimer: The views and opinions expressed in this interview are those of the interviewee and do not necessarily reflect the official policy or position of The IT/OT Insider. This content is provided for informational purposes only and should not be seen as an endorsement by The IT/OT Insider of any products, services, or strategies discussed. We encourage our readers and listeners to consider the information presented and make their own informed decisions.
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